Media as moatCover 001Velocity
Marketing18 min read
Category
Marketing
How companies create demand, memory, and cultural relevance.
Featured in Marketing
How Red Bull Built a Media Empire
A decode of how Red Bull transformed a commodity beverage into a media machine by owning events, athletes, stories, and the cultural contexts where its product makes sense.
About Marketing
Marketing at Strategy Decode means more than campaigns. We study positioning, distribution, category design, pricing signals, cultural memory, and the systems that make customers choose one company over another.